Skinny Coconut Oil is different from every other coconut oil. We are currently the only coconut oil that has a patented process that allows us to produce our oil without chemical, preservative, solvent, filler, or heat, EVER! We never heat our coconut oil over 100ºF so that we never lose any of its nutritional value. We are Ultra Pure and pride ourselves in making the best. Most other coconut oils are contract manufactured and use heat which can cause it become more acidic. This it what causes the strong roasted taste where as Skinny Coconut oil is mild and smooth. We are also a first pressed coconut oil, whereas other cheaper coconut oil options are often second or third pressed using solvents to get out every drop. This means that with each press, it loses nutritional value and it loses its raw base. Our prices come from the quality of the product and that we are small batch. We don't do anything in a industrial factory where quality is a second thought. Our coconut oil is the best product that you can purchase on the market.